


SOFTBANK BB started a commercial service of ‘ Yahoo! BB ADSL’ in 2001 and has led Japan to a major power of broadband in the world, based on the SOFTBANK Group's fundamental management policy of, ‘ Endeavor to benefit society and the economy and maximize enterprise value by fostering the sharing of wisdom and knowledge gained through the IT revolution.’
Commerce & Service Division provides services by the Internet including SOFTBANK's original business of IT distribution business that is the largest in scale in Japan in the field of IT-related software distribution. The Division continues producing innovative products and services by organically blending long-lasting IT business experience and achievement with communication infrastructure.
Fun of broadband will expand more in the future. We set an aim to provide forward-thinking services to further enrich the lifestyle for the 21st century and SOFTBANK BB continues challenging.

‘ Yahoo! BB’ service, which leads the broadband era at the head, has been enjoying overwhelming support from customers since the start of service in 2001. In addition to providing a pleasant Internet environment on PC, we offer services to help customers lead more comfortable lives such as ‘BB Phone’ that realizes attractively-priced voice calls, and ‘BBTV’ that brings rich video content such as movies, news programs and overseas dramas just by connecting a home TV set to ‘Yahoo! BB.’ We also provide advanced and high-value-added voice call / communication services including ‘White Call 24,’ a discount voice call service that offers free domestic calls 24 hours a day between users of SoftBank mobile phones and SOFTBANK BB's ‘BB Phone.’
Commerce & Service Division, largest in Japan in the filed of IT-related software distribution, is an entity to offer leading-edge ICT proposals organically merging ‘IT’ and ‘communications.’ The Division brings a broad range of advanced commercial tools and solutions such as IT products, services and virtualization solutions by SaaS / ASP, communications infrastructure and SoftBank SELECTION brand.
Making monitors of PCs, TVs and mobile handsets seamlessly interacting one another and other efforts. For an upcoming full-fledged broadband / ubiquitous era, we will materialize more highly valuable services leveraging synergies with the Group companies including SOFTBANK MOBILE and SOFTBANK TELECOM and we will create new lifestyles for the 21st century.