TOKYO, March 18, 2009 --- The SOFTBANK Group's three telecommunication companies, SOFTBANK MOBILE Corp., SOFTBANK BB Corp. and SOFTBANK TELECOM Corp. announced that they will unify the service brand logos from April 2009 to the silver logo that SOFTBANK MOBILE Corp. currently uses.
Promoting ‘IT revolution’ to become a lifestyle company changing people's lifestyle greatly is ‘ambition’ of the SOFTBANK Group (hereafter ‘the Group’). The three telecommunication companies hold an important position to support the foundation of the Group through their operations such as mobile communication business, broadband service business, fixed-line business and distribution business of IT products. Collaboration among the three companies has already started and can be observed in crossover services such as voice call discount service ‘White Call 24’ and ‘White Line 24’ as well as provision of ‘Yahoo! BB’ service through SOFTBANK MOBILE Corp.'s sales channels. The three companies will further enhance collaboration under one symbol mark and continue to provide customer-first innovative services using synergies including establishment of full-fledged mobile internet environment and promotion of FMC.
The CI color of the Group remains as Revolution Yellow as before used for SOFTBANK CORP., and the Fukuoka SoftBank Hawks' logo.
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